Graphic Design, Design Systems, Illustration, Merchandise
Really Good Emails is the internet’s premier showcase of beautiful and innovative email design, with an impressively curated collection of designs from all over the world in a completely free and open format. They teamed up with me to strengthen their playful brand tone through a holistic approach of illustration, iconography, and design.
In partnership with an email personalization software, Really Good Emails included dynamic image-based content in their digital newsletters. I worked to create illustrations to enhance that dynamic content, be it a countdown timer, email recipient callout, or something else.
Early on, we identified the Really Good Emails logo “smiley” as a recognizable visual that was emblematic of the brand’s voice and a great seed for future illustration. Using the basis of a simple, friendly smile, I created a completely modular character illustration system that enabled us to pick elements from a premade library of outfits, accessories, and hair styles to create numerous unique characters on-demand.
Over a span of multiple years, I also had the pleasure of creating various merchandise for giveaways, events, and UNSPAM – Really Good Emails’ annual industry event.