Strategy, Branding, Illustration, Web Design, Product Design
Lost Dutchman Spirits is a UK-based distillery that specializes in high quality gins. They originally approached me about licensing an illustration I had created, but that quickly expanded into a full-fledged brand overhaul, including a new website, product design, and more.
Reverse-engineering a brand based on an existing illustration can be tricky, so we started by creating a stylescape to conceptualize what the fonts, color palette, and imagery might look like to support the brand. This then informed the final website design, in addition to collateral I created for marketing and events.
