Branding, Illustration, Merchandise
The Luckiest Club is an online sobriety support group with a no-nonsense, pragmatic approach. I was tasked with creating an offbeat style of character illustrations to support the main branding and help promote meetups and events.
Direction by Fathom & Draft
I also designed a series of illustrated icons to represent the various educational and support course offerings from The Luckiest Club. These were used frequently on social media and on course pages to help guide members.
When it came time for the club’s leadership team building retreat, I had the opportunity to design the shirts. They were based on the retreat’s location and a vintage “camp tee” aesthetic.
