{"id":569,"date":"2023-07-10T22:28:54","date_gmt":"2023-07-10T22:28:54","guid":{"rendered":"https:\/\/aclauss.jnbdev.com\/?post_type=project&p=569"},"modified":"2023-07-12T15:23:39","modified_gmt":"2023-07-12T15:23:39","slug":"569","status":"publish","type":"project","link":"https:\/\/aclauss.com\/?project=569","title":{"rendered":"Really Good Emails"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” background_image=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/Cover-RGE01.jpg” width=”100%” max_width=”100%” min_height=”400px” max_height=”400px” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”75px|0px|75px|0px|true|true” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”gcid-776581b1-1403-4e4f-bf5e-001ed0c432a6″ text_font_size=”16px” text_line_height=”2em” custom_padding=”10px||0px||false|false” global_colors_info=”{%22gcid-776581b1-1403-4e4f-bf5e-001ed0c432a6%22:%91%22text_text_color%22%93}”]<\/p>\n

Graphic Design, Design Systems, Illustration, Merchandise<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#777777″ text_line_height=”2em” custom_padding=”0px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Really Good Emails<\/strong> is the internet\u2019s premier showcase of beautiful and innovative email design, with an impressively curated collection of designs from all over the world in a completely free and open format. They teamed up with me to strengthen their playful brand tone through a holistic approach of illustration, iconography, and design.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Logo-1-Mark.png” alt=”Really Good Emails Logo” title_text=”Really Good Emails Logo” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ed3e40″ custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”75px|0px|25px|0px|false|true” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_line_height=”2em” background_layout=”dark” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n

In partnership with an email personalization software, Really Good Emails included dynamic image-based content in their digital newsletters. I worked to create illustrations to enhance that dynamic content, be it a countdown timer, email recipient callout, or something else.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#ed3e40″ custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|75px|0px|false|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-NI-2020-02-25-UNSPAM-Countdown.png” alt=”Really Good Emails – Dynamic Email Illustration” title_text=”Really Good Emails – Dynamic Email Illustration” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-NI-2020-02-11-Valentines-Day.png” alt=”Really Good Emails – Dynamic Email Illustration” title_text=”Really Good Emails – Dynamic Email Illustration” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-NI-2019-08-26-Black-Friday-Countdown.png” alt=”Really Good Emails – Dynamic Email Illustration” title_text=”Really Good Emails – Dynamic Email Illustration” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-NI-2019-10-29-Halloween-Jack-o-Lantern.png” alt=”Really Good Emails – Dynamic Email Illustration” title_text=”Really Good Emails – Dynamic Email Illustration” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”10px||10px||true|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”75px|0px|25px|0px|false|true” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-anim.gif” alt=”Really Good Emails – Modular Character Illustration System” title_text=”Really Good Emails – Modular Character Illustration System” align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#777777″ text_line_height=”2em” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n

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Early on, we identified the Really Good Emails logo \u201csmiley\u201d as a recognizable visual that was emblematic of the brand\u2019s voice and a great seed for future illustration. Using the basis of a simple, friendly smile, I created a completely modular character illustration system that enabled us to pick elements from a premade library of outfits, accessories, and hair styles to create numerous unique characters on-demand.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|75px|0px|false|true” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-001.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-002.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-007.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-006.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”on|on|off” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-014.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-004.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-015.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/RGE-Avatar-15-Set-009.png” alt=”Really Good Emails – Modular Character Illustration” title_text=”Really Good Emails – Modular Character Illustration” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#efefef” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”75px|0px|25px|0px|false|true” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#777777″ text_line_height=”2em” background_layout=”dark” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n

Over a span of multiple years, I also had the pleasure of creating various merchandise for giveaways, events, and UNSPAM – Really Good Emails’ annual industry event.<\/p>\n

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View More Projects ><\/h2>\n

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