{"id":672,"date":"2023-07-11T14:27:15","date_gmt":"2023-07-11T14:27:15","guid":{"rendered":"https:\/\/aclauss.jnbdev.com\/?post_type=project&p=672"},"modified":"2023-07-12T15:20:39","modified_gmt":"2023-07-12T15:20:39","slug":"672","status":"publish","type":"project","link":"https:\/\/aclauss.com\/?project=672","title":{"rendered":"Lost Dutchman Spirits"},"content":{"rendered":"

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Strategy, Branding, Illustration, Web Design, Product Design<\/em><\/p>\n

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Lost Dutchman Spirits<\/strong> is a UK-based distillery that specializes in high quality gins. They originally approached me about licensing an illustration I had created, but that quickly expanded into a full-fledged brand overhaul, including a new website, product design, and more.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/Lost-Dutchman-Logo-New-Exploration.png” alt=”Lost Dutchman Spirits Logo” title_text=”Lost Dutchman Spirits Logo” _builder_version=”4.21.0″ _module_preset=”default” width=”75%” max_width=”75%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/Lost-Dutchman-Stylescape-2-2.jpg” alt=”Lost Dutchman Spirits – Brand Stylescape” title_text=”Lost Dutchman Spirits – Brand Stylescape” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#5559f2″ custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/LostDutchman-SectionBreak-Botanicals-1.png” alt=”Lost Dutchman Spirits – Website Design Mockup” title_text=”LostDutchman-SectionBreak-Botanicals” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#5559f2″ custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”75px|0px|0px|0px|false|true” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||true|false” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#eee7d5″ text_line_height=”2em” background_layout=”dark” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n

Reverse-engineering a brand based on an existing illustration can be tricky, so we started by creating a stylescape to conceptualize what the fonts, color palette, and imagery might look like to support the brand. This then informed the final website design, in addition to collateral I created for marketing and events.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” background_color=”#5559f2″ custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”50px|0px|75px|0px|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/LostDutchman-MockupMobile.jpg” alt=”Lost Dutchman Spirits – Website Design Mockup” title_text=”Lost Dutchman Spirits – Website Design Mockup” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” 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global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/aclauss.com\/wp-content\/uploads\/2023\/07\/Lost_Dutchman_Gin_Signature_Navy_Cask_Aged-square-1.jpg” alt=”Lost Dutchman Gin Bottle Design” title_text=”Lost Dutchman Gin Bottle Design” show_bottom_space=”off” module_class=”pa-full-height-image-column” 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View More Projects ><\/h2>\n

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A comprehensive design strategy for a playful brand of spirits.<\/p>\n","protected":false},"author":2,"featured_media":346,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[20,16,22,19,21],"project_tag":[],"class_list":["post-672","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-illustration","project_category-productdesign","project_category-strategy","project_category-webdesign"],"_links":{"self":[{"href":"https:\/\/aclauss.com\/index.php?rest_route=\/wp\/v2\/project\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aclauss.com\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/aclauss.com\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/aclauss.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aclauss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=672"}],"version-history":[{"count":34,"href":"https:\/\/aclauss.com\/index.php?rest_route=\/wp\/v2\/project\/672\/revisions"}],"predecessor-version":[{"id":753,"href":"https:\/\/aclauss.com\/index.php?rest_route=\/wp\/v2\/project\/672\/revisions\/753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aclauss.com\/index.php?rest_route=\/wp\/v2\/media\/346"}],"wp:attachment":[{"href":"https:\/\/aclauss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=672"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/aclauss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=672"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/aclauss.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}