Blackjackalope is a boutique craft studio creating southwestern greeting cards and paper goods for a modern audience. The creator wanted to combine their passion for both the southwest and modern design into a coherent launch product line.
The logo was designed with a simple silhouette in order to translate cleanly to small formats such as stamps and 1″ envelope seal stickers. A greeting card line was designed to pair paper cutting and printed line art for a vibrant three-dimensional effect. The same colors and cut paper hallmarks were also continued to a minimalist desktop calendar.