PHX Startup Week is an annual event in Phoenix, Arizona that provides education and networking for entrepreneurs across all industries. In anticipation of the 2019 event, they underwent a complete rebrand with the title thrivePHX. I worked directly with the design lead to create an illustration and palette that matched the tone and values of the new branding, in addition to iconography and a map to help direct attendees across the Valley the week of the event.

PHX Startup Week
PHX Startup Week
PHX Startup Week
PHX Startup Week
PHX Startup Week
PHX Startup Week